With 9 years experience in the PR industry, she has worked with top retail brands such as Canadian Snowboarding brand Westbeach, lifestyle apparel giant lululemon athletica and successful e-commerce start up Indochino Apparel. Through her work with these brands, Nathalie developed an in depth understanding of the apparel industry, as well as a wide range of consumer PR knowledge and savvy. This experience is what led her to launch Project7PR, her own boutique PR shop specializing in lifestyle & consumer industries.
Nathalie currently works with brands in the lifestyle, fitness and apparel space. Her biggest strength being her ability to build strong relationships with all media that she works with. This has enabled her to secure product and brand placement within North America’s top media outlets such as, The New York Times, The Los Angeles Times, The TodayShow, In Style, Oprah, Martha Stewart Living, In Touch, Details, Fortune, Men’s Journal, Elle Canada, Lou Lou and The National Post.
Additionally, in working with some of these top North American brands and developing close relationships with many of the most behind-the-scenes influencers (from editors and bloggers to buyers and designers), Nathalie refinde her skills at interpreting trends. It is a combination of this insider knowledge of brands and style trends, her natural instinct to share what she learns with who she knows and her ability to give out practical advice, that led Nathalie to become a Style Expert.
Nathalie has shared her tips, tricks and favourite trends through television appearances on City TV’s Breakfast Television and currently with CTV Morning Live. From uncovering style bargains to decoding what how to incorporate trends in actual everyday wear, Nathalie loves the challenge of taking the pretentious and daunting aspects out of fashion and making day to day dressing something fun, personal and easy. Essentially, simplifying style. Nathalie has also worked as stylist for local brand marketing shoots, as well as as a wardrobe stylist for some of Vancouver’s most recognizable sports media.
Nathalie currently resides in North Vancouver with her husband Rob, who has recently agreed to allow her to turn their third bedroom into her own walk in closet and who generously allows her to use their entire house as a make shift sample showroom